Through local cultural events and in the spirit of good practice, it is possible to promote the local heritage, with all its components: movable, immovable and immaterial. Extremely important support is provided by the National Centre for the Preservation and Promotion of Traditional Culture, which also has county branches, in which specialized staff can identify values of immaterial cultural heritage (dances, folk techniques, traditions, etc.). People who intend to promote local heritage must find credible and attractive arguments to convince the local authorities regarding the exceptional potential of heritage promotion, in all its forms. Another way to promote local heritage is through economic agents in the area; they can distribute information materials, leaflets, brochures. In the context of globalization, preserving the local identity is an important goal and it is necessary to promote the potential of a certain area and to provide models to follow and good practices on how to enhance a tourist attraction, a monument or an old local custom.
The church of Cizer as a whole can be considered a good practice guide in terms of a monument of architecture characteristic to Transylvania in the second half of the 18th century. The monument can be visited both in the open-air section of the museum – Romnus Vuia National Ethnographic Park – but also in virtual format, at the museum’s headquarters, in the innovative exhibition “The Church of Horea’s – a heritage for the future”. By using innovative techniques in the field of virtual reality can be fully explored the painting, structure and construction techniques, objects inside the church without the visitor being inside or near the place of worship. Within the project “The Church of Horea – a heritage for the future. Valuing of an 18th century architectural monument through virtual reality” was an attractive exhibition in which the original inventory of the monument was recovered and exhibited for the first time, consisting of heritage assets donated to the Transylvanian Museum of Ethnography by the Vad, Feleac, Cluj Episcopate in 1966 and other heritage assets that entered the museum’s patrimony together with the monument.
The application of virtual reality (VR) technology offers the museum the opportunity to create digital exhibition rooms where objects that are more difficult to exhibit (due to their size and physical space in the museum) can be viewed and even manipulated. The latter is very beneficial, given the restrictions on the handling of heritage objects by unauthorized persons, so the experience of “visiting” such an exhibition is much more interactive for the public. The public can also be connected to the museum even remotely via the Internet, allowing them to select and view the object or collection in three-dimensional format (if applicable) via the Sketchfab website.
In order to promote the immovable cultural heritage, it is necessary to ensure: – road signs or other types of signalling to the immovable historical monument, memorial house, etc. – although far from existing throughout the country, signs to points of interest is still desirable, especially in rural areas; – leaflets or other information that can be found in the most frequented places of interest, small local museums, town hall, train station, etc.; – the existence of a specialized staff within the museum collections – based in buildings with the value of historical monuments – who know basic practices of maintenance and conservation of historical monuments; – educating the public for a better understanding of local heritage values; – annual events that preserve in the memory of the local community an event related to a historical character, event, etc. to preserve the identity of the place.